Search Engine & Website Optimisation, PPC & Links
Please find below a description of South West Marketing’s Devon based Search Engine Optimisation services for small to medium sized UK businesses:
Identify Keywords
Intensive keyword research and analysis is performed for your business, showing us the highest volume and current competition for keywords in your marketplace.
Paid or Natural Search?
Below is a simple guide to the current 3 types of search results you see on Google when you perform a search:
1 & 2.) Paid Search or PPC (Pay Per Click)
Results 1 & 2 are paid for adverts and run on a bidding system for position in the search results.
Paid search is a fast and reliable way to get your website in front of your target audience but at a cost.
The Headline, 2 lines of text and URL are pre-written and make up your advert. Your advert is shown in the results each time a search is performed for one of your many keywords in your account and is called an “impression”. When your advert is clicked on the searcher is taken directly through to your website and that is called a “click”. You only pay for the price of the click – hence Pay Per Click advertising.
You may have text adverts, mobile phone adverts, image adverts and more and they can be shown on chosen days, times, locations and more. All options will be discussed according to your needs.
Google offer Adwords, Bing (MSN - Microsoft) offer Search Advertising and Yahoo offer Search Marketing.
I am a trained and Qualified Google Adwords Professional for the past 4 years and have a wealth of experience in creating, managing and training about Adwords accounts. I have also managed multiple accounts on Bing and Yahoo.
3.) Natural or Organic Listings
Results "3" are natural or organic listings and you cannot pay for a position here. Google analyses your website based on a number of criteria that includes a good clean site structure, unique & relevant content and natural links from other related sites to your site.
In order to appear higher in the natural results we optimise your website which is explained below. This will assure us of a good clean site structure.
Finally we start an in-bound link building programme to help your website acquire relevant, safe and natural links which is a Vote of Confidence for the search engines. Generally over time the more relevant links your website has the higher up the search engines you will appear.
4.) Google Places Listings
Results in 4 are Google's free local business listings, now referred to as "Google Places" and currently has no support as it is a free listing. I can help advise you of the best way to have your company's "Red Balloon" appear in the results.
Website Optimisation
Implementing website amendments to help your website naturally position higher in the search engines. This can include simple copy suggestions, site structure amendments, additional pages, code cleaning and more.
Traditionally most websites are functioning well and need very little amending. Our goal is to make your website easy for Search Engines to read as they visit your site and want to quickly read and store the information provided. In-turn it makes it easier for Search Engines to produce your website in search results due to the fact we have told them exactly what your website is about.
Analytics & Tracking
Can you measure your marketing? If not, now you can. I can advise you of the different ways to track most advertising including paper based adverts and online visitors. I highly suggest adding Google Analytics to your website which will allow us to see how visitors act on your website. This can be an essential tool to making cost effective future internet marketing decisions.
Any service not listed please call on 01752 863 400 or use the simple ask a question feature.
